Wren Duong

Small Business Owner in Phu Nhuan District, Ho Chi Minh City, Vietnam

Wren Duong

Small Business Owner in Phu Nhuan District, Ho Chi Minh City, Vietnam

Wren Duong is an export market analyst and international trade specialist with over 10 years of experience researching consumer trends and import regulations across the United States, Europe, the Middle East, and Asia. She currently serves as Export Markets Content Specialist at GOBE IMEX (Golden Bee Import Export Co., Ltd.), producing market entry guides, country-specific import regulation overviews, and buyer-focused market intelligence content to help international importers confidently source fresh fruit from Vietnam.

PERSONAL INFORMATION

Full Name: Duong Ngoc Linh

Pen Name: Wren Duong

Year of Birth: 1992

Location: Phu Nhuan District, Ho Chi Minh City, Vietnam

Hometown: Can Tho City

Gender: Female

Profession: Export Market Analyst / International Market Entry Consultant

EDUCATION

  • M.A. in International Economics & Trade — Foreign Trade University, Ho Chi Minh City Campus (2016–2018)
  • B.B.A. in International Trade — Foreign Trade University, Ho Chi Minh City Campus (2010–2014)
  • Market Entry Strategy Certificate — International Trade Centre (ITC Geneva) Online Academy (2020)
  • EU Food Import Regulations Certificate — CBI Netherlands (Centre for the Promotion of Imports from Developing Countries) (2019)

WORK EXPERIENCE

GOBE IMEX (Golden Bee Import Export)

  • Position: Export Markets Content Specialist
  • Period: 2022 – Present
  • Industry: Fresh Produce Export

ITPC Ho Chi Minh City (Investment & Trade Promotion Centre)

  • Position: Export Market Research Officer
  • Period: 2018 – 2022
  • Industry: Trade Promotion

Nielsen Vietnam

  • Position: Market Research Analyst
  • Period: 2015 – 2018
  • Industry: Market Research

Vietnam Trade Promotion Agency (VIETRADE)

  • Position: Trade Officer — US & EU Markets
  • Period: 2014 – 2015
  • Industry: Export Promotion

AREAS OF EXPERTISE

  • US import regulations and customs procedures (FDA, USDA, HS Codes) for tropical fresh fruit
  • EU MRL regulations and standards for imported fresh produce (EC 396/2005, RASFF monitoring)
  • GCC market entry strategy: Halal requirements, Gulf Standards Organization (GSO), UAE & Saudi distribution
  • Export opportunity analysis for Asian markets: Singapore, Japan, South Korea, and China
  • Consumer behavior research and demand trend analysis for tropical fruit in key import markets
  • Competitive benchmarking: Vietnam vs Thailand, Philippines, and Ecuador in fresh fruit export

AWARDS & RECOGNITION

  • "Outstanding Export Promotion Officer" Award — ITPC Ho Chi Minh City (2021)
  • First Prize — "Agricultural Export Market Research Competition" — VIETRADE (2020)
  • Certificate of Excellence — CBI Market Intelligence Programme, Netherlands Enterprise Agency (2019)

ORGANIZATIONAL MEMBERSHIPS

  • ITPC Ho Chi Minh City — Associate Expert Contributor
  • Vietnam Agricultural Export Promotion Network (VIETRADE) — Research Network Member
  • ITC (International Trade Centre, Geneva) Alumni Network — Member
  • Vietnam-Europe Business Association (VEBA) — Member

CONTACT INFORMATION

Phone: (+84) 903 847 612

Email: [email protected]

Website: gobeimex.com/export-markets/

LinkedIn: linkedin.com/in/wrenduong-markets

PERSONAL PHILOSOPHY

"Markets don't come looking for you — you have to understand them before you knock on the door."

VISION

To become the most reliable English-language resource for market intelligence on Vietnamese tropical fruit exports — giving global importers the clarity and confidence they need to make sourcing decisions from Vietnam.

SOCIAL MEDIA