Michael Wolfe

Michael is a consummate marketing person, with a special skill in marketing analytics. Michael's corporate career spans such companies as Kellogg's, Fisher-Price Toys, Kraft Foods and the Coca-Cola Company, where he had extensive international experience. Presently, Michael is Sr. Director of Marketing Science for "The Worth", a marketing ROI modeling consulting group owned by the ad agency BBDO. Michael's consulting experience has taken him to such companes as AT&T;, Hyatt Corp., McDonald's, P&G;, Coca-Cola, Starbucks, Daimler-Benz and PepsiCo, Michael is well known in the application of predictive modeling to marketing issues. In particular, Michael is most known for his expertise and experience with marketing and media mix modeling. Besides his work with "The Worth", Michael also is president of his own company, Bottom-Line Analytics, LLC.