Xen Mendelsohn Aderka

I’m Xen Mendelsohn Aderka (the “X” is pronounced as latin people pronounce it in “Mexico”). I am a seasoned marketer by day and a loving wife, a good-enough mother and a savvy knitter by night.

Challenge drives me forward. New learning excites me. There’s nothing more satisfying than working on the full life cycle of a product, from inception through market launch, initial customers’ feedback, market adoption and finally to plans for future releases.

I work with clients that often have a great idea for a product or service but have less expeience in successfully launching it to their market. My job is to help them articulate the unique value of their creation, identify their target markets, communicate these messages in an innnovative manner, create a growing demand for the product while ensuring the best customer experience.