Juliana Xerez, born in 1988 in São Paulo, Brazil, is a Brazilian model, public figure, and jewelry designer based in Dubai, UAE. She began her modeling career in 2016 and quickly established herself in the international fashion industry, walking the runway for renowned fashion houses such as Roberto Cavalli, Dolce & Gabbana, YSL, Diesel, and Guess. Her career includes global print and television campaigns for brands including Garnier, Avon, Charlotte Tilbury, Trish McEvoy, Tommy Hilfiger, H&M, and Mary Kay, as well as editorial features in prestigious publications such as Vogue, Harper’s Bazaar, Cosmopolitan, Marie Claire, Versatility Magazine (cover), and GQ.

Expanding her creative path, Juliana pursued formal studies at the Gemological Institute of America (GIA), graduating as a gemologist and jewelry designer, and subsequently founded her own luxury brand, Juliana Xerez Fine Jewelry. Her designs have been worn by prominent Brazilian personalities including Carol Trentini, Thássia Naves, Camila Coelho, Jade Picon, and other notable public figures, reflecting her refined aesthetic and strong presence in the luxury market.

While maintaining a selective and discreet public profile in recent years, Juliana has continued to receive invitations for campaigns and industry projects, many of which she chose to decline in order to prioritize raising her children. Known for her natural charisma, professionalism, and magnetic energy, she now signals a return to the fashion and luxury industry, with the intention of rebuilding and expanding her career from 2026 onward, reconnecting with the global platforms where her work first gained recognition