肖(Xiao) 宇(Yu)
GuoDing road NO.777,Shanghai,R.P. China
Current Research Interests
- Diffusion and complex networks (focus on social network’s influence on social contagion, and seek to improve collective performance with network intervention tactics);
- Information Technology Adoption (mainly concerned about the differences of adoption preference between influentials and imitators);
- Emergency Management (mainly concerned about how to evaluate efficiency of the emergency network)
Research
Paper under Review
- “Diffusion in Complex Social Network in Perspective of Individual’s Heterogeneous Threshold”, with Han Jingti. Under 4 round review at System Engineering-Theory&Practice.
- “Research on Users’ Adoption Intention of Mobile Advertisement from the Perspective of Social Influence and Trust”, with Li Yanhong. Under final round review at Soft Science.
Work in Progress
- “Equilibrium analysis of Diffusion in Complex Social Network Driven with Individual’s Heterogeneous Threshold”. with