Born in Ecuador

Grew up in Sao Paulo

Has lived in Los Angeles, San Diego, New York City and Miami

Has an advertising DNA having been a part of WPP (Ogilvy), Publicis (Starcom), IPG (Universal McCann/ McCann) and boutique ad agencies in the US Hispanic advertising space.

In Latin America has opened offices in Mexico City, Santiago, Lima, Buenos Aires and Sao Paulo for US based digital agencies like 24/7 Media (Xaxis) and Engage (a CMGi Company).

Currently deep into how data is a game changer but not just in programmatic space but in supply chain management and organizational revenue growth.

Full time consulting with Ad Tech and advertising and marketing agencies.

Family man, world traveler, friend, and avid wine drinker, as well as food and music aficionado.