Ricky 徐晟

Natively born and grew up in Shanghai, Ricky graduated from prestigious Fudan University majored in Journalism with Dual Bachelor from Shanghai International Study University majoring in Russian Literature. Ricky has 8 years working experience in marketing with various media agencies. Prior to Umbro, Ricky was the Digital Head for Maxus China, which is a leading media agency within Group M group. Ricky has also worked for Nimads, Zenith Media, B&Q;, and Cara China respectively. His strong expertise in Digital Marketing will definitely bring valuable contribution to Umbro brand reset in China market. Ricky is a blogger, with more than 6,000 fans for his personal blog. Ricky is a die hard supporter to New Castle United since 1994. Besides watching football, he also loves travelling overseas and reading history books.