Yao Song

Yao Song has two-year working experience as Public Relations practitioner. She joined Strategic Public Relations Group Beijing right after graduation from college, serving client Volkswagen.

Yao developed both in PR communication strategy planning and project execution into a mature level in a short time. She was awarded as the Best Employee in SPRG after one year she started her career; half year later, her excellent communication ability and working enthusiasm won the acknowledgement from the management and was promoted to the position of Senior Account Executive. Also, as the youngest member of the working team, Yao often contributed creative ideas, such as “Pop Art Exhibition” and “Mobile Museum” for the New Volkswagen Beetle China launch plan.

Breaking the comfort zone needs more than courage. Yao did it, twice. With a background of animation production, she gave up the offer from advertising department of Ogilvy China, and chose to embrace the challenge from PR industry; after two years working, she set a higher standard and decided to refresh mind and learn new techniques to equip herself, so she came to New York University to pursue the Master Degree in Public Relations and Corporate Communications.

Yao is living in New York City now.