Yasmin Bashirova

Yasmin Bashirova is a trailblazer in the climate technology industry, serving as the founder and CEO of Wrapt. This company is reshaping the B2B packaging sector with its innovative cloud-based platform. Her extensive expertise in energy resource engineering, finance, and strategic planning fuels her leadership, enabling her to drive significant advancements in design efficiency, collaboration, data storage, and sustainability. Additionally, she is deeply committed to social justice and human rights, dedicating part of her time to mentoring aspiring professionals.

Her entrepreneurial journey was heavily inspired by her grandmother, a pioneering businesswoman in Soviet Russia, whose determination to face challenges deeply influenced her. This legacy spurred her to transition from a successful finance and energy engineering career to launching her venture, Wrapt. She identified a crucial environmental challenge—most traditional packaging ends up in landfills—and saw an opportunity to make a difference by improving sustainability practices within the industry.

Established in 2023 and headquartered in San Francisco, Wrapt provides an all-in-one platform for specification data and product lifecycle management to revolutionize packaging development. The platform automates and centralizes data, addressing the inefficiencies of conventional methods, which often involve protracted processes and excessive waste.

Wrapt's system offers full data transparency across all stages of the packaging process, allowing teams from marketing to procurement to access up-to-date, centralized data. This holistic visibility helps streamline operations, prevent delays, and reduce errors by replacing outdated tools like spreadsheets and emails with AI-driven solutions that standardize packaging specifications efficiently.

Sher carefully curated Wrapt's advisory board to include experts from various industries to ensure the platform's continual improvement and relevance. This strategic decision, coupled with partnerships with major brands in the packaging and CPG industries, has positioned Wrapt as a key player in transforming packaging practices.