Yaya Rey

Yaya Rey is an entertainment industry veteran with over 20 years of experience in brand management. She is CEO of YA IndieGround House Management, a full service brand management company that helps build, guide, and empower brands to reach new heights. She has been instrumental in the development of various brands within music, TV/film, fashion, beauty, food/beverage, travel, art, media and more.

Yaya has worked on special events for Black Girls Rock, Soul Train Awards, BET Awards, BET Hip Hop Awards, New York Fashion Week, Design on a Dime (Housing Works), EuroCircle, Black Women In Media, Newswomen's Club of New York, NYC Celebrates Women, ThriverCon, Life Luxe Jazz Festival, Clyde Frazier's Wine & Dine, Brigance Brigade Foundation (O.J. Brigance, NFL), RHJ Foundation (Rondae Hollis-Jefferson, NBA), and many more.

Yaya has secured numerous advertising campaigns, media placements, licensing deals, and event sponsorship (monetary and gifting) for her clients. Her extensive knowledge and expertise makes her a sought-after influencer across the globe.

Yaya is the head of Brand Partnerships at Bronze Magazine and Signature Bride Magazine, senior director of Talent Relations at Industry Rules Magazine, a committee member of the Entertainment Consortium Collaborative Outreach Program (ECCO - The White House), and a member of The Recording Academy (NY Chapter).