Yayne Hailu

I’m a writer and content strategist with a global lens and a deep drive to create stories that connect. I cut my teeth in public health, advocating for marginalized voices—but quickly realized my impact could be even greater by blending strategy with creativity. Since then, I’ve led communications and brand campaigns across sectors, helping organizations—from startups to global nonprofits—translate purpose into powerful storytelling.

My creativity is rooted in movement. I grew up between Ethiopia, Côte d'Ivoire, Tunisia, Egypt, Oregon, and New York—experiences that gave me a unique perspective on people, culture, and communication. I don’t just work across borders; I was shaped by them. That global foundation influences everything I create, from brand messaging to editorial content.

I hold a Master’s in International Health from NYU and have worked on storytelling and strategy projects in Rio de Janeiro, Dakar, Nairobi, Abu Dhabi, and beyond. My multicultural experiences fuel my curiosity, my creativity, and my commitment to content that resonates.

Currently into:
• Diaspora narratives and global identity
• Culture, travel, and memory
• Branding for social impact
• Pop culture as social commentary
• Creative strategy for digital storytelling

Mantra: “Don’t worry about fitting in when you’re custom made.” – Drake