Yeasha Sobhan

Yeasha Sobhan plays a crucial role as the Director of Bashundhara Group and Bashundhara Paper Mills Ltd., where she has significantly expanded the product lines within the Group's paper, tissue, and hygiene sectors. Her leadership has catalyzed growth, making these sectors among the fastest developing within the conglomerate. At Bashundhara Group, Bangladesh's most significant business conglomerate, she is recognized as a formidable leader, especially as a woman in a traditionally male-dominated industry.

Her approach to leadership is deeply rooted in her commitment to diversity and inclusion. She leads with resilience and empathy, making strategic decisions that have strengthened her team and the company's market position. Known for her exceptional communication skills and emotional intelligence, she has established herself as a transformative leader, adept at navigating the industry's complexities.

She has been instrumental in expanding the Group’s eco-sustainable solutions, significantly broadening the customer base, and enhancing revenue streams for various strategic business units. Her visionary leadership was recognized in 2018 with the Bangladesh Women Leadership Excellence Award, celebrating her strategic foresight and exceptional marketing and management skills.

Yeasha Sobhan's leadership is characterized by her ambition and results-driven approach, which are pivotal in overcoming the unique challenges female executives face. Her strategic direction has advanced the company’s domestic goals and expanded its reach into international markets. Bashundhara's paper and tissue products are now exported to over 25 countries, boosting Bangladesh’s GDP.

She oversees the operations of three key divisions at Bashundhara: Bashundhara Tissue, Bashundhara Hygiene Products, and Bashundhara Paper. Under her leadership, these divisions have consistently met production and sales targets, continually pushing for greater operational efficiency and innovation.

In addition to her corporate responsibilities, Yeasha Sobhan leads initiatives at Toggi Real Estate and Construction Limited and The Food Hall, driving growth and innovation in real estate and the culinary industry. Her efforts have helped Toggi become a notable player in Bangladesh’s real estate market, offering luxurious, eco-friendly spaces. At the same time, The Food Hall has redefined dining experiences in Bangladesh by providing premium culinary offerings.