Yiannis Lapatas

As the Director of PwC's Experience Center & Experience Consulting in Cyprus, I specialize in leading transformative strategies focused on customer experience. My pivotal role involves guiding a dynamic accelerator space, collaborating closely with teams in Business, Experience, and Technology. With more than 24 years of experience in design, communication, and technology, I lead diverse, world-class teams dedicated to advocating for customer experience, achieving delivery excellence, and driving customer-centric transformations.

My approach, rooted in human-centered design and CX strategy, aligns with the operational leadership needed to develop effective frameworks and methodologies for continuous improvement culture in organizations. This focus encompasses digital marketing, customer experience, and emerging technologies, combining to create immersive customer experiences. My extensive experience in hardware and software design enables rapid market introduction of new products, always with a lens on sustainability.

As a Creative Director & Innovative Designer recognized by Cannes, Epica, and other prestigious organizations, my experience spans over diverse sectors like aviation, healthcare, financial, retail, insurance, telecommunication and technology. At PwC, I emphasize on digital and sustainable transformation, underpinned by design thinking practices. My work in CX solutions builds brands, resolves issues, and drives sales, with a focus on program efficiency and financial effectiveness.

Certified by IDEO, HYPER ISLAND, and MIT, I delve deep into data analytics, including blockchain, and leverage digital twins for problem-solving. This approach prioritizes customer needs while fostering a culture of continuous improvement and stakeholder engagement. My leadership ensures that our clients navigate the digital landscape successfully, creating ecosystems that
enhance user experiences and set the stage for a sustainable, technologically-advanced future.