YIYING LU

Creative Director, Designer, and Artist in San Francisco, California

YIYING LU

Creative Director, Designer, and Artist in San Francisco, California

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Yiying is 2 characters in Chinese. 'Yi' means Happy; 'Ying' means Creative.

Yiying Lu is an award-winning designer with more than 10 years of experience in the creative realm. Her projects have been featured in publications including Forbes, The Huffington Post, Mashable, New York Times, Wired Magazine, Engadget, The Verge, NBC News, TIME and so on.

Born and Raised in Shanghai, China. Educated in Sydney, Australia (University of Technology Sydney) and London, UK (Central Saint Martins), now based in San Francisco, US as a creative director at 500 Startups.

Yiying's work including the illustration known as the Twitter 'Fail Whale', Conan O'Brien 'Pale Whale', Beautiful Traps QR Code Art, 10 Most Intriguing Fashion Icons and SXSW Interactive Big Bag Art, has been exhibited in galleries and museums globally. She has been named Top 10 Emerging Leaders in Innovation from Microsoft The Australian 100; awarded the Winner of Design category from New York Shorty Awards, One Show Design Award Merit, and received the Best of China Award in Cannes Advertising Festival, France.

Yiying has done creative works for Disney, Conan O'Brien, Expedia, Microsoft, SXSW, Twitter, PepsiCo, Sony, Scholastic, Maybelline, Saatchi & Saatchi, Glam Media, JWT, Shorty Awards and so on.

Her passion is help companies, organization and individuals to communicate and extract the "FUN" out of the "FUNctionality".

  • Work
    • 500 Startups
  • Education
    • Central Saint Martins College of Art and Design
    • University of Technology Sydney
    • University of New South Wales