Yola Blake

Brand Marketing Strategist in Austin, Texas

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I’m a brand marketing strategist with a detail-oriented and enthusiastic passion for digging into customer insights and developing brand storytelling that is laser-focused on the (delicate) balance between business objectives, customer need states, and strategic, needle-moving creative outputs.

My pragmatic strategic approach and creative intuition has been honed and sharpened throughout ten years of career experience spanning across retail marketing, digital advertising, and the public sector.

Most recently, I have been developing seasonal marketing brand strategies at Whole Foods Market, working with MullenLowe and our internal creative team to lead the big ideas through execution.

My life motto is “creativity is connecting the unconnected” because I truly love finding patterns and drawing on seemingly disparate elements to unearth and share common human truths. To me, a lot of life’s beauty can be found at these intersections and I am forever curious and open to making these connections in my work and everyday life.