Yonatan "Yoni" Greenbaum

I’m a builder at heart — of teams, strategies, and stories that matter. Over the years, I’ve helped launch digital newsrooms, grow nonprofit organizations, and lead public media through transformation. I’m most at home where mission meets momentum — guiding content teams, shaping strategy, and helping organizations align their values with sustainable growth.

Currently, I'm putting these ideas into practice as the Vice President of Product Strategy at the American Press Institute. At API, I’m focused on building the tools and strategies that help news organizations become more resilient, sustainable, and deeply connected to the communities they serve.

Before stepping into executive leadership, I reported from the Middle East during the second Intifada and traveled through Poland as it prepared to join the EU — experiences that still shape how I listen, lead, and tell stories with impact.

I’ve worn titles like COO, CCO, and general manager — but what drives me is seeing people thrive and ideas take root. Whether I’m coaching a reporter, designing a membership model, or untangling a digital platform challenge, I’m always looking for what’s possible.

📍 Based near Philadelphia. Fueled by collaboration, curiosity, and coffee.