Yonatan "Yoni" Greenbaum

I’m a builder at heart — of teams, strategies, and stories that matter. Over the years, I’ve helped launch digital newsrooms, grow nonprofit organizations, and lead public media through transformation. I’m most at home where mission meets momentum — guiding content teams, shaping strategy, and helping organizations align their values with sustainable growth.

Before stepping into executive leadership, I reported from the Middle East during the second Intifada and traveled through Poland as it prepared to join the EU — experiences that still shape how I listen, lead, and tell stories with impact.

I’ve worn titles like COO, CCO, and general manager — but what drives me is seeing people thrive and ideas take root. Whether I’m coaching a reporter, designing a membership model, or untangling a digital platform challenge, I’m always looking for what’s possible.

📍 Based near Philadelphia. Fueled by collaboration, curiosity, and coffee.