Yoni Ashurov

Yoni immigrated with his family to Canada at a young age. After graduating at the top of his class from Canada's premier business institution, York University's Schulich school of business, he worked two years in investment banking, advising publicly traded companies on equity, debt, and M&A transactions. "It was a terrific learning experience. Business school is great, but it doesn't come close to the real deal. I learned more in my first month on the job than I did in all four years of college," he reveals.

Yoni’s first experience working for the “Boss” was also his last. Although he was earning a six-figure income in his early twenties, he realized that by its very nature, a job comes with financial, emotional and spiritual constraints. “Everybody thought I was crazy for leaving my job. But I knew I wanted to be my own person, on many levels. Life is the greatest gift we are given and I did not want to miss out on my dreams. I trusted myself and took a leap of faith that would define my life forever.”

Yoni started Energy Management Systems in 2007 and relocated to the United States. He built it into a leading international maker of power efficiency systems. It is through this process that Yoni was introduced to the direct selling industry as a mass-market distribution platform.

"We designed MWR Life with a bottom-up compensation plan so that the average person can achieve success in a very short period. If the vast majority of our Lifestyle Ambassadors are successful, that means that the company will thrive in the long run,” he states. “We set out to fundamentally disrupt the travel industry through our unique membership model, and in the process, help everyday people Make their WIshes Real and experience life to the fullest.” Today, MWR Life is the dominant global direct sales leader in the Travel and Lifestyle sector.

Yoni's other business interests include real estate investments and private equity. He is married to his beautiful wife, Evelyn, and together they are raising two wonderful daughters (four if you include his Maltese and Chihuahua!).

Best,
Yoni Ashurov