Yuwei Fu
Yuwei Fu is currently a UX Director at Oracle leading UX directions and design for Enterprise Resource Planning (ERP) and Enterprise Performance Management (EPM) platforms. Previously, a UX Manager at Amazon, I led UX directions and strategies for Marketplace platforms and internal tools. Built multiple teams, which brought in $81B in revenue. Increased productivity by streamlining data management and the design-to-development process. Worked closely with leadership to define long-term plans for optimizing the customer journey. Established UX procedures to ensure collaboration and product quality across teams. Organized events for UX and diversity (DEI) initiatives.
Before working at Tech firms, I led UX projects at several well-known digital agencies including R/GA, SapientNitro, Method, and Fantasy Interactive. My projects included redesigning McDonald’s global kiosk system, conceptualizing new operating systems for LG and Samsung, and optimizing an enterprise web app for JP Morgan Chase, and launching the first app for Nickelodeon, which later won an Emmy Award for Outstanding UX.