Zachary Cooper

I am a media professional with more than 15 years experience in digital, print, video and audio formats with expertise focused on editorial and advertising content creation and management. I specialize in marketing, creative content and asset management, editorial concept development, media relations, social media management and advertising. I also have extensive experience in business development, client relations, account management, public speaking and event production.

Key Experience

* Developing and publishing editorial and creative content.

* Recruiting and directing staff, freelance talent, and external marketing services.

* Creating and managing advertising, identity, photography assets, print, and digital creative.

* Marketing sales and services background managing client advertising in digital, print and television.

* Print, television, video content development and distribution.

* Experienced with a variety of media campaign measurement software.

* Created and managed live exhibition events in support of cross-promotional editorial products and advertising support in lifestyle, B2C and B2B sectors.

* Camera operation, lighting design, studio session photography, editorial photography and product photography.

* Story-board development, directing, creative direction, voice over and live reads.

* Live broadcast radio, news and interview content, podcast content.

* Working with management, staff, contract and freelance partners on a wide variety of live events with stage performances, speaker engagements, and installations.

Creative Tools & Software Knowledge

* Adobe Creative Suite (Photoshop, Illustrator, InDesign), Lightroom, Photography, Videography, video editing, content management systems including WordPress, Drupal, CSS.

Administrative & Management Software Knowledge

* ComScore, Nielsen (Net View, Buzztracker), Google Analytics, Mail Chimp, Emma, Keynote, MS Excel, Slack, Basecamp, Keynote, Google Docs.

Civic Service & Community Engagement

* NextCity - Vanguard Conference of Urban Leaders: Organizational and Publicity Committee.

* Southern Literature Alliance: Marketing Committee

* Ballet Tennessee: Board of Directors (past)

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