Zachary Schenkler

The “Web” is a ubiquitous term nonchalantly used to describe a giant macro-ecosystem technologically spanning just about every facet of human society, and psyche. This presence is everywhere, and it facilitates our daily existence and interaction with one another in various forms. As a Web Marketing Strategist I have been forced to learn all that I can about how, why, when and where this interaction takes place. But the ironic aspect of my life and professional experience is that “it” has shaped me, when I thought I was shaping it. For the last several years I have been truly fortunate to have had the opportunity to become involved within a wide variety of projects. These experiences are represented by a diverse array of business models, each with specific technical demands, targeting multiple industry segments and utilizing challenging marketing strategies. I have learned a tremendous amount during the intervening years, but the most important lesson is that I still know less than the best people I can surround myself with. I am an online professional with an expertise in marketing strategy & management, software architecture & technology, search optimization, social marketing, lead generation & conversion and ecommerce.