Zackery West

I am a technical marketing strategist and contributor who drives SQLs. I create and remedy marketing efforts in the SaaS, iPaas, and iIoT/IoT space, or perform technical integrations for same, or both. Previous consults/clients include RTI, Built.io, BMC, Google, Tenable, CustomerLobby, Seal Software, Close.io, and more.

I have expertise selecting indicated channels, and/or improving efforts, based on what the data indicate. Software developers call this a 'lean' methodology. It is the science of success.

I have streamlined marketing operations and tech ecosystems, in addition to integrations and migrations (predictive platforms, scoring). I have created and deployed all stages of funnels, including tops, like Facebook, LinkedIn, YouTube (social), Google AdWords or Bing or Yahoo! Gemini (paid search), GDN (display), Criteo, Adroll, SteelHouse (remarketing), Outbrain, Taboola (native), Commission Junction, iDevAffiliate (affiliate); mid-funnels using eBook offers on platforms like ClickFunnels, Instapage and Optimizely (landing pages) and integrating automation platforms like Marketo, Pardot, or Eloqua. I have configured CRM platforms like SalesForce.

I have a strong SEO background (on/off-page, link-building) including use of SEO keyword tools (Moz, Kissmetrics, BrightEdge), as well as extensive experience with SEM bid management tools (WordStream, Marin, Optmyzr, AdWords Editor).

I am happy working alone or with a team, in one channel or with multiple channels, on strategy or implementation, provided the focus is on execution.

OMCP: http://omcp.org/members/zackery-wes