Zaid Ali Anjum

User Acquisition Manager | Mobile Growth & Performance Marketing

I’m Zaid Ali Anjum, a User Acquisition Manager specialising in performance-driven growth for mobile apps and digital products. With a strong foundation in E-Commerce and digital marketing, I focus on building scalable acquisition strategies through data-driven insights, experimentation, and continuous optimisation.

Currently, I work in the mobile gaming space, managing paid user acquisition campaigns across platforms such as Meta, Google, Mintegral, and AppLovin. My approach centres on optimising key performance metrics like ROAS, CPI, and LTV to ensure sustainable and profitable growth. I collaborate closely with creative and product teams to develop ad strategies that balance strong creative concepts with measurable results.

My journey into digital marketing began with a curiosity about how online businesses grow and scale. Over time, this curiosity evolved into hands-on experience in performance marketing, analytics, and growth strategy. I thrive in fast-paced environments where testing, learning, and adapting are essential.

I’m deeply passionate about growth, innovation, and achieving performance excellence. I believe the most impactful results come from combining analytical thinking with strategic execution, and I’m always exploring new tools, trends, and frameworks to stay ahead in an ever-evolving digital landscape.

Let’s build, test, and scale driven by data and powered by creativity.