Zainab Imichi Alhassan
Public Relations Expert and Entrepreneur in Dubai, United Arab Emirates
Zainab Imichi Alhassan is an award-winning entrepreneur, author, strategic communications and PR consultant based in Dubai, United Arab Emirates.
She is the Co-Founder and Managing Director of POP Communications, an award-winning PR and communications consultancy she established in 2017 alongside her best friend. Through POP, Zainab has advised more than 200 global and homegrown brands, working closely with founders, executives and leadership teams across technology, finance, hospitality, government-adjacent organisations and high-growth businesses. Her work often centres on reputation, visibility and communications strategy during moments of growth, change and increased public attention.
Zainab’s expertise sits at the intersection of reputation, stakeholder alignment and narrative clarity, helping organisations communicate with intention and build trust with the audiences that matter most.
Beyond her consultancy work, Zainab is a multi-hyphenate founder building businesses at the intersection of communications, media, community and technology. She is the founder of Press Identity, a PR-on-demand platform designed to make media visibility more accessible to startups and small businesses; In Good Company, a community initiative dedicated to amplifying women’s voices and creating meaningful opportunities for connection and growth; and Good Husband, an AI-powered relationship companion designed to help men become more thoughtful, communicative and supportive partners.
She is also the publisher of The Luxe Scoop, a digital publication covering luxury, lifestyle and culture, and the writer behind the Substack newsletter Zainab Knows, where she shares reflections on the comms industry, culture and modern life. She is the author of Michi’s Good Karma, a book of affirmations centred on self-belief, intention and personal growth.
Her work has been recognised by Campaign Magazine, which named her one of its Under 30 PR Faces to Watch, and by Mastercard through the Women SME Leaders Awards, where she was recognised as Media Leader of the Year. She has also been featured in publications including Arabian Business, Entrepreneur Middle East, Cosmopolitan, Arab News and PR Week.