Zeke has a passion for building a design and user-centered culture within organizations. Currently, he is working at Lyft. Previously, he was at Huge Inc. working with McDonald's on their digital channels: mobile app, kiosk, and web.

Culture is key to conceptualizing thoughtful and practical products and services using human-centered design strategies. He specializes in user research and behavioral insights, which are fundamental to creating innovative products and services. As a director and manager with nearly 15 years of design experience in interaction design, research, and strategy, he engages his team through design facilitation, collaboration, and hands-on participation.

Wanting to share his passion for strategic design, Zeke cofounded Designation in 2013 – a design bootcamp. Nearly five years later, over 450 students have graduated from the program. Our graduates have a 94% success rate of finding a design job with an average salary increase of 62%.

He has worked in fast-paced startups such as GrubHub and on multi-touchpoint projects for complex enterprises, including Google, TransUnion, and McDonald's. His approach to experience strategy revolves around research, cross-functional collaboration, and strategic processes that take conceptual ideas and turn them into actionable designs. His approach to design leadership is to educate and work with organizations to implement custom design processes that build a focus on strategy.

His passion projects are cocktail creation and photography and founding and organizing meetups for HCD enthusiasts.

Zeke co-organized the 2018 Midwest UX conference which took place October 11-13, 2018.