Hanzel Lacida

About Me
Hanzel “Hans” Lacida
Paid Acquisition Systems Operator
Co Founder — Privately Held United States Company

I build paid acquisition systems for founders scaling ecommerce and lead generation.

My work focuses on structured demand capture, Google Ads architecture, and acquisition infrastructure that compounds over time.

I do not manage campaigns.

I build systems that generate predictable revenue.

What I Do

Demand Capture

Google Ads architecture designed to capture high-intent search demand when buyers are ready to purchase.

Acquisition Systems

Tracking, attribution, reporting, and optimization frameworks that turn ad spend into a repeatable revenue engine.

Channel Expansion

After Google is stable, acquisition expands into Amazon Ads, TikTok Ads, and additional demand channels.

Track Record

$10M+ ad spend managed

$550M+ client revenue influenced

10+ years paid acquisition experience

70× peak ROAS in ecommerce scaling campaign

Contact

Operator conversations only.

If you're a founder scaling ecommerce or lead generation and need acquisition infrastructure, we can determine fit.

[email protected]

Learn more about me here.