ZOË MORAES

Integrated Marketing Communications Professional with Emphasis on Digital Content & Brand Engagement

Zoë is an atypical breed, a thinker and an ideas person, where terms like "strategy" and "creativity" work in synergy. Aware that life is too short to be unfulfilled at work, she kick-started a career shifting strategy from IT to Brand Activation, and eventually becoming an integrator of all things traditional and digital in the marketing and communications space. Throughout her working life, her prevalent skills of communication and content has been translated with new context across various client industries as her passion for learning and discovering the world and its people, produces insight driven and award winning results.

Some key points of her skills that you may find relevant to considering her for a role include:

Identifying marketing communication strategies and plans that reach target audiences. In both business-to-business and consumer products settings, she has been successful in researching potential market segments and creating strategies that effectively communicate product features and promote brand engagement.

Implementing innovative, technology-based approaches to integrated marketing and communications, including championing e-commerce and social media initiatives that both increase brand recall and KPIs.

Spearheading integrated campaign efforts that coordinate with marketing and communication strategies that advance overall business goals. These have included placement of features in both traditional & digital media, participation and partnership in public related events, and implementation of guerrilla/ambient initiatives.

Directing an array of brand management activities, which have encompassed graphic design; copy writing; and production of content pieces including videos and long form editorials.

She is confident that her experience, education,and enthusiasm will allow her to make a meaningful contribution to your ongoingbusiness success. She would enjoy meeting to discuss in detail how her capabilities can best serve your business needs. Please do contact her to arrange a mutuallyconvenient date and time when we might initiate a dialogue.