Zulay Olivo

Marketing Technology in New York

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Leveraging my MBA and extensive expertise in marketing technology, CRM strategy, and revenue operations, my tenure at Peloton has been defined by a steadfast commitment to driving innovation and elevating customer engagement. Spearheading the creation of a dynamic MarTech team, I strategically focused on developing CRM and marketing automation solutions for a global customer base of over 30M. Our collaborative efforts have not only reshaped D2C and B2B lifecycle and growth marketing strategies but have also streamlined ideation to execution processes and crafted bespoke solutions that have propelled customer success through data-driven strategies. As a proud Latinx tech leader, I am deeply committed to championing diversity, fostering inclusion, and driving social impact within the tech industry and beyond.

  • Work
    • Peloton
  • Education
    • Carnegie Mellon University
    • Syracuse University