Amanda Azadi
Artist, Small Business Owner, and Designer in Los Angeles, California
Amanda Azadi
Artist, Small Business Owner, and Designer in Los Angeles, California
Amanda Azadi is a unique creative professional who seamlessly blends her expertise in luxury fashion design with her passion for holistic wellness. With over 25 years of experience in industry leadership, she has established herself as a seasoned Fashion Design Executive, collaborating with prestigious brands such as Chanel, Saint Laurent, and Dior. Her styling work has graced the pages of Vogue, British Vogue, Italian Vogue, and other major international publications, showcasing her distinct blend of fashion and wellness.
Amanda founded and led C'est Chouette Couture for 18 years, developing multiple successful brand portfolios, and currently serves as Owner and Creative Director of Azadi Atelier. Here, she creates sustainable luxury fashion through bespoke tailoring and innovative design solutions. Her innovative and sustainable design approach will inspire and give the audience hope for the future of fashion. Cultural icons, including Lady Gaga, Gigi Hadid, Bella Hadid, and The Kardashians, have worn her work.
A recognized innovator in textile technology, Amanda holds a patent for color-changing pile-fur materials. She has received industry accolades, including the Fresh Face Award for "Innovative & Most Sold Nationwide Designer of the Year." Her educational foundation includes Fashion Design & Merchandising from the Fashion Institute of Technology (FIT) and Business Management from UC San Diego, complemented by specialized training at Maison Lesage in Paris.
Parallel to her fashion career, Amanda has cultivated expertise in holistic wellness as a certified instructor with 500-hour RYT (Yoga Alliance) and PMA (Pilates Method Alliance) certifications, as well as NASM (National Academy of Sports Medicine) certifications. She teaches transformative movement practices that integrate ballet precision, Pilates strength-building, and yoga mindfulness—disciplines that directly enhance her business leadership approach.
Her yoga practice brings mindful presence and clarity to high-pressure business environments, enabling strategic decision-making even in the most challenging circumstances. The precision demanded by Pilates translates seamlessly into meticulous attention to detail in design development and production management. Ballet's emphasis on grace under pressure allows her to navigate complex business relationships and negotiations with poise and elegance. This athletic mindset cultivates the relentless determination and resilience essential for building successful global brands and maintaining excellence across multiple ventures.
With international experience spanning North America, Europe, Asia, and the Middle East, Amanda brings a global perspective to both her design aesthetic and wellness philosophy. However, it's her passion for mentoring emerging professionals that truly sets her apart. Her dedication to nurturing talent, rooted in the patience and persistence she has developed through years of athletic training, is truly inspiring. This emphasis on mentorship will inspire and motivate the audience to pursue their own professional growth. She is committed to fostering meaningful collaborations that strike a balance between innovation and authenticity, applying the same disciplined approach from her movement practices to develop talent and build lasting professional relationships.