Joe Sultana

I have held senior positions in both the technology and insurance sectors spanning 35 years. This has allowed me to develop a unique understanding and insight into the complex business demands of insurance distribution and the opportunities presented by applying modern technology innovation.

I began my career at a national high street insurance brokerage before becoming a founding partner of my own broker business. I subsequently joined the leadership team of a tech start-up, Insurecom culminating in being recognised as a ‘Fast Track’ 100 Company and then joined the board at a top 100 UK brokerage and led offshore and nearshore projects in Europe and Asia.

In 2011 I re-joined Insurecom’s leadership team and played a pivotal role in the strategic rethink and future direction, leading to a successful acquisition by Applied Systems, a leading global provider of cloud-based software for the insurance industry. Taking up the position of Managing Director, I led Applied’s UK broker business and oversaw a period of significant growth, increasing annual sales from £1.3m to £10.8m and doubling revenue from £5m to >£10m. I then took the newly created Chief Operating Officer position of Applied Systems European business overseeing technical delivery and operational functions.

Since 2021, I have provided strategic and operational consultancy to technology suppliers and Insurtechs.