From Santa Monica, California, Jon Farzam is a talented and seasoned hospitality professional who was raised by other industry veterans. He is currently serving as the Co-Owner of The Shore Hotel in Santa Monica, where - not only do they offer their guests a luxurious experience - they are also committed to being eco-conscious. Through the hard work and dedicated efforts of the entire team, The Shore Hotel obtained the Santa Monica Green Certification, the LEED Gold Certification, and the California Green Lodging Program’s Environmentalist level.

Alongside his career, Jon Farzam is passionate about organizations looking to help others, specifically The Surf Bus Foundation - a local organization that hosts bus trips for inner city kids to visit the beach.

Jon looks for ways to foster his calm demeanor when it comes to his personal life. To find catharsis, he can often be found traveling, in a match on the tennis court, mountain biking in the stunning California hills, or racing cars.