meg mehta
Product Commercialization & Corporate Development in Gaithersburg, Maryland
Hello
Great to see you viewing my portfolio! My work is a testament of my pursuit to build brands that re-build patients lives!
I have worn many different hats – brand marketer, dealmaker, customer insights miner, new products champion, sales force trainer, financial modeler, market development pro, medical writer, technology/company analyst, start-up business planner, blogger et al. I have loved every bit of it!The adventure streak in me led to the US from India, compelled me to traverse coast to coast from small start-ups to big pharma cos while working on different products, technologies and diseases!
I enjoy working with diverse group of colleagues from clinical, marketing, medical affairs, sales force functions to help support cool products
Allow me to list the entire arsenal in my tool-kit!
My Technical Tool-Kit
Brand Marketing
· Brand Positioning and Value-Proposition
· Messaging and Sales Story
· Brand Plans
· Brand Tactics
· Developing Marketing Programs and Campaigns
Primary Marketing Research
· Market Insights
o Market segmentation
o Competitive simulation
o Customer Journey
· Customer Insights
o Treatment drivers and Barriers
o Customer portraits
o KOL ad-boards
o Patient-product fit
o Patient Physician dialog
o Patient ethnography
o Physician emotional inquiries
o HCP segmentation
o Customer experience programs
o Payor Ad-boards and research
o Pricing research
· Brand Insights
o Brand positioning
o Branded and un-branded disease awareness campaigns
o Messaging and sales aid testing
o Creative concept testing
o Brand user vs. non-users research
Secondary Marketing Research
· Competitive Clinical Intelligence
o Competitor data reviews and milestones
o Conference coverage
· Competitor Brand Intelligence
o Competitor brand promotions analytics
· Forecasting
o Building forecasting models across various therapy areas
o Managing forecast scenarios and assumptions
· Secondary Analytics Dash-boards
o Social media listening dash-board
o Product performance dash-boards
o Product promotional analytics reviews
Pipeline Marketing
· Product commercialization
o Target product profile development
o KOL audit
o Commercial guidance on clinical trial designs
o Commercial guidance on pricing, packaging
· Strategic inputs in commercialization
o Distribution strategy formulation
o Technology platform commercialization
Corporate Development (Licensing and M&A)
· Deal Sourcing
o Deal sourcing strategy
o Deal data-base development
o Deal prospecting
· Target Assessm