Tofunmi Ayotunde
Blogger, SEO Specialist, and Data Analyst in Lagos, Nigeria
Tofunmi Ayotunde is a Marketing Data Analyst helping B2B SaaS and Fintech marketing teams set up GA4/GTM tracking, clean messy data with Power Query, and build Dashboards that turn raw exports into decision-ready reports.
With a background spanning technical SEO, performance marketing, and business administration, Tofunmi bridges the gap between technical data strategy and actionable marketing insights. He understands that analytics is only valuable when it answers real business questions.
His work focuses strictly on three areas:
- GA4 + GTM Technical Setup: Custom events, conversion tracking, data layer planning, tag configuration, and validation.
- Data Cleaning + Automation: Fixing inconsistent exports, merging reports, automating recurring workflows, and reducing manual reporting time.
- Power BI Dashboard Reporting & SQL Analysis: Building clear KPI dashboards for marketing, ecommerce, lead generation, and sales performance.
Tofunmi documents his data projects, complex SQL case studies, and technical audits in his independent portfolio.
If you need cleaner reporting, better tracking, or a more reliable marketing data workflow, click the button above to view his portfolio and case studies.